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Editorial

3D Hologram, Revolution in Advertising Industry

May 26, 2023 05:50 PM

A holographic display technology is a sort of technology that uses light diffraction to generate a simulated 3-dimensional image or objects in volumetric space. Augmented reality (AR), virtual reality (VR), mixed reality (MR), and holographic communications are examples of advanced media technologies for commercial marketing and entertainment. This technology can be applied in a variety of businesses and sectors, such as the health care industry for medical imaging, where there is a need to present technical information in a clear, detailed, and interesting manner.


Holograms are becoming more common as 5G technology advances and digital twins become more popular for creating 3D reproductions of actual models. 3D holographic displays enable businesses and startups to create a visual brand experience and allow consumers to interact with tangible objects that have been combined with a 3-dimensional digital overlay. Top companies in 3D Holographic Display and Services include HYPERVSN, VividQ, MDH Hologram Ltd., SeeReal Technologies, Nanjing DSeeLab Digital Technology Co., Realfiction Holdings AB, Holoxica, CY Vision, Voxon Photonics, Light Field Lab, Inc.


Although 3D hologram advertising is a relatively new concept in India, it has already acquired traction in a variety of industries including retail, entertainment, and advertising. 3D holographic advertising, in my opinion, has immense potential to revolutionize the Indian advertising sector by giving customers with a unique and immersive experience.


One of the most significant advantages of 3D hologram advertising is that it can leave a lasting impression on the minds of the audience. Holographic displays' visual appeal and interaction can help to boost brand awareness and recall among consumers. Furthermore, 3D hologram advertising can provide clients with an exceptional experience, leading to greater engagement and loyalty.


A 3D holographic display, for example, can be utilized frequently without incurring additional costs, making it an extremely cost-effective solution for organizations. Furthermore, holographic displays are very adaptable and may be modified to match the individual demands and preferences of organizations.


However, there are several obstacles to establishing 3D holographic advertising in India. One of the major issues is the high expense of holographic technology. Because the technology is still relatively new, the equipment required for 3D hologram advertising can be costly, making it difficult for smaller enterprises to implement.


Another concern is the regulatory issues surrounding the usage of 3D holograms for advertising in public settings. The government has yet to explain its position on 3D hologram advertising, which may cause enterprises wishing to utilize this technology to be uncertain.


Despite these obstacles, 3D holographic advertising has the potential to completely change the Indian advertising business. It can give organizations an advantage in providing an immersive experience for customers and helping them stand out from the competition. Furthermore, as technology becomes more widely available, the costs associated with it are anticipated to fall, making it more cheap for smaller enterprises to use.


Furthermore, 3D holographic advertising might be a game changer for firms trying to engage emotionally with their customers. Brands can create a one-of-a-kind experience that resonates with their target audience by harnessing the interaction and aesthetic appeal of holographic displays.


In conclusion, 3D hologram marketing has the ability to upend the Indian advertising market. Although there are certain difficulties in putting this technology into practice, the advantages of 3D hologram advertising cannot be overlooked. Businesses may use this technology to give customers an amazing experience if they use the proper strategy, which will ultimately enhance brand recognition, engagement, and loyalty.

 

 

BY:- Dr. Ranbir Singh Thakur
Assistant Professor (Management)
Himachal Pradesh University College of Business Studies,
Ava-Lodge, Shimla-171004
Email: ranbir888@gmail.com
Mobile:9816570208

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