Chandigarh (Punjab):To boost awareness about mental well-being and encourage people to seek advice if necessary, India’s multi-lingual micro-blogging platform Koo, and Fortis Mental Health have launched a special initiative this World Mental Health Day. This campaign encourages people to open up, promote self-care and have a healthy dialogue on mental health to reduce the stigma attached to this crucial issue.Leveraging the 2021 theme - mental health in an unequal world - the campaign by Koo using the hashtag #PrioritiseMentalHealth and #MentalHealthZarooriHai - witnessed active participation by eminent personalities who shared tips and encouraged positive conversations that could help people stay mentally fit. Speaking on the campaign and the need to increase awareness about challenges related to mental wellbeing, a Koo spokesperson said, “Koo - as an innovative platform - facilitates dialogue between people on a variety of important topics in multiple languages. We are pleased that this campaign has witnessed public figures leveraging their influence and sharing knowledge to ensure their communities have the best chance to lead emotionally healthy and happy lives. We believe that social media platforms can play a significant role in knowledge sharing on key issues like mental health to help build a better and happy India.”