CHANDIGARH: Tuco Kids, a personal care brand dedicated to children aged 3 to 13, has launched a new campaign featuring filmmaker and choreographer Farah Khan, sparking conversation around the use of adult skincare products on kids.
Titled “Would You Let Your Kids…?”, the campaign presents a series of thought-provoking scenarios that challenge a common but often overlooked parenting habit. Through relatable storytelling, it questions why parents who would refuse to let their children engage in adult activities still allow them to use products meant for adult skin.
In the campaign film, Farah Khan appears in a candid, real-life setting, portraying a practical and relatable mother. The narrative builds through everyday situations—asking whether a child should be allowed to drive, drink, or marry—before shifting to the central message: if the answer is no to these, why is adult skincare acceptable?
Adding a touch of humour and authenticity, the film also features her real-life cook Dilip, whose simple questions help drive home the message. A behind-the-scenes moment, where Farah expresses regret over not having such products when her children were younger, has particularly resonated with parents.
The campaign highlights the importance of age-appropriate skincare, noting that children’s skin is more delicate and requires gentler formulations, especially due to exposure to sun, sweat, and pollution.
Tuco Kids showcased its product range, including solutions for dull skin and tangled hair, made using traditional ingredients like reetha, amla, turmeric, and kesar. The brand states that its formulations are certified by dermatologists and paediatricians.
Co-founders Aishvarya Murali and Chanakya Gupta said the campaign aims to start an honest conversation among parents about what they use on their children’s skin, emphasizing safety and suitability.
Launched in 2023, Tuco Kids has expanded rapidly and now serves over five lakh families across India. The campaign will be promoted widely across digital platforms and influencer networks.